{"id":32352,"date":"2023-10-31T06:00:00","date_gmt":"2023-10-30T19:00:00","guid":{"rendered":"https:\/\/cms.star1045.com.au\/?p=32352"},"modified":"2025-11-06T11:06:15","modified_gmt":"2025-11-06T00:06:15","slug":"whoops-weve-been-saying-ikea-wrong-this-whole-time","status":"publish","type":"post","link":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/","title":{"rendered":"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time"},"content":{"rendered":"\n<p><strong>Bl\u00ebrg.<\/strong><\/p>\n\n\n\n<p>It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.<\/p>\n\n\n\n<p>And misery loves company so come along as we share the news of our collective failure.<\/p>\n\n\n\n<p>We noticed the reveal thanks to YouTuber&nbsp;MacDoesIt who shared the info via Twitter, casually dropping the hard truth of our ignorance in 280 characters or less.<a href=\"https:\/\/twitter.com\/MacDoesIt\/status\/1447369902130548742?ref_src=twsrc%5Etfw\"><\/a><\/p>\n\n\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">So IKEA is pronounced like (EE-key-uh) not (EYE-key-uh) and no one was gonna tell me?<\/p>\n<p>\u2014 mac (@MacDoesIt) <a href=\"https:\/\/twitter.com\/MacDoesIt\/status\/1447369902130548742?ref_src=twsrc%5Etfw\">October 11, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p>\u201cSo IKEA is pronounced like (EE-key-uh) not (EYE-key-uh) and no one was gonna tell me?\u201d he wrote \u2013 which is technically a little incorrect \u2013 it\u2019s EE-<em>kay<\/em>-uh.<\/p>\n\n\n\n<p>But, it isn\u2019t all bad news.<\/p>\n\n\n\n<p>The word has technically been adapted for English-speaking audiences, heck ads and even the below translation guide all say \u2018EYE-key-uh\u2019 as an acceptable alternative\u2026<\/p>\n\n\n\n<p>But it still stings, ya know?<\/p>\n\n\n\n<p>We also stumbled upon this little tidbit which explains the capitalisation of IKEA (and proves it\u2019s not shouty caps as we assumed):<\/p>\n\n\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Because it\u2019s the acronym of the founders, and one of the founder is Ingvard Kamprad (which pronounce with EE) <\/p>\n<p>The more you know \u2728\u2728<\/p>\n<p>\u2014 \ud83c\udf53Strawtato\ud83e\udd54 (@PotatoGurl0309) <a href=\"https:\/\/twitter.com\/PotatoGurl0309\/status\/1447370572078333966?ref_src=twsrc%5Etfw\">October 11, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p>All in all, it\u2019s been a big day for learning about&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=JBhkD4Lb4yE\" target=\"_blank\" rel=\"noreferrer noopener\">IKEA<\/a>. <\/p>\n\n\n\n<p><em>Listen via the Star 104.5 Player, download it now via the <\/em><a href=\"https:\/\/apps.apple.com\/au\/app\/star-104-5-central-coast\/id1068731232\"><em>App Store<\/em><\/a><em> or <\/em><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=au.com.star1045\"><em>Google Play<\/em><\/a><em> and take Star 104.5 wherever you go.<\/em><\/p>\n\n\n\n<p><strong><em>WATCH: Wake up with a laugh and join <\/em><\/strong><a href=\"https:\/\/www.facebook.com\/rabbitandsarah\/\"><strong><em>Rabbit &amp; Sarah for Breakfast<\/em><\/strong><\/a><strong><em>, weekdays, 6am-9am.<\/em><\/strong><\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/players.brightcove.net\/8394117001\/default_default\/index.html?videoId=6223623910001\" allowfullscreen=\"\" allow=\"encrypted-media\" width=\"1920\" height=\"1080\"><\/iframe><\/p>\n\n\n\n<p><strong>SEE MORE: <\/strong><a href=\"https:\/\/cms.star1045.com.au\/home\/new-surf-lodge-wave-pool-at-wisemans-ferry-on-track-to-open-soon\/\">New Surf Lodge At Wisemans Ferry On Track To Open Soon<\/a><\/p>\n\n\n\n<p><em>Image: Getty \/ Bloomberg Contributor<\/em><\/p>\n\n\n\n<p><em>By Ally Parker<\/em><\/p>\n\n\n\n<p><strong><em>Catch up on the latest episode of the Rabbit &amp; Sarah Podcast here!<\/em><\/strong><\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/omny.fm\/shows\/rabbit-and-sarah\/lucky-pub-meal-12th-october-2021\/embed\" width=\"100%\" height=\"180\" frameborder=\"0\" title=\"Lucky Pub Meal - 12th October 2021\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bl\u00ebrg. It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong. And misery loves company so come along as we share the news of our collective failure. We noticed the reveal thanks to YouTuber&nbsp;MacDoesIt who shared the info via Twitter, casually dropping the hard truth of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":32353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4665,9175],"tags":[1381],"geo_market":[],"class_list":["post-32352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-central-coast-news","category-news","tag-best-of-the-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time - Star 104.5 Central Coast<\/title>\n<meta name=\"description\" content=\"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time\" \/>\n<meta property=\"og:description\" content=\"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Star 104.5 Central Coast\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T00:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bek Lougher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bek Lougher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/\",\"url\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/\",\"name\":\"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time - Star 104.5 Central Coast\",\"isPartOf\":{\"@id\":\"https:\/\/cms.star1045.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg\",\"datePublished\":\"2023-10-30T19:00:00+00:00\",\"dateModified\":\"2025-11-06T00:06:15+00:00\",\"author\":{\"@id\":\"https:\/\/cms.star1045.com.au\/#\/schema\/person\/6a5adc5c77f0323219f7987427851ae9\"},\"description\":\"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage\",\"url\":\"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg\",\"contentUrl\":\"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg\",\"width\":768,\"height\":512,\"caption\":\"No, we\u2019re not pulling your leg. Flatpack giant IKEA is arriving in Newcastle today with a twist \u2013 it\u2019s for one day only and in slightly different form.\u00a0\u00a0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.star1045.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.star1045.com.au\/#website\",\"url\":\"https:\/\/cms.star1045.com.au\/\",\"name\":\"Star 104.5\",\"description\":\"Central Coast\",\"alternateName\":\"Star FM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.star1045.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.star1045.com.au\/#\/schema\/person\/6a5adc5c77f0323219f7987427851ae9\",\"name\":\"Bek Lougher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.star1045.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70928880573b6e0a9410b291ea1e84c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70928880573b6e0a9410b291ea1e84c7?s=96&d=mm&r=g\",\"caption\":\"Bek Lougher\"},\"url\":\"https:\/\/cms.star1045.com.au\/author\/rlougher\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time - Star 104.5 Central Coast","description":"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/","og_locale":"en_US","og_type":"article","og_title":"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time","og_description":"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.","og_url":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/","og_site_name":"Star 104.5 Central Coast","article_published_time":"2023-10-30T19:00:00+00:00","article_modified_time":"2025-11-06T00:06:15+00:00","og_image":[{"width":768,"height":512,"url":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg","type":"image\/jpeg"}],"author":"Bek Lougher","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bek Lougher","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/","url":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/","name":"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time - Star 104.5 Central Coast","isPartOf":{"@id":"https:\/\/cms.star1045.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage"},"image":{"@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg","datePublished":"2023-10-30T19:00:00+00:00","dateModified":"2025-11-06T00:06:15+00:00","author":{"@id":"https:\/\/cms.star1045.com.au\/#\/schema\/person\/6a5adc5c77f0323219f7987427851ae9"},"description":"It is perhaps one of our larger \u2018whoopsie-daisy\u2019 moments, we\u2019ve just discovered that we\u2019ve all been pronouncing IKEA wrong.","breadcrumb":{"@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#primaryimage","url":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg","contentUrl":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1.jpeg","width":768,"height":512,"caption":"No, we\u2019re not pulling your leg. Flatpack giant IKEA is arriving in Newcastle today with a twist \u2013 it\u2019s for one day only and in slightly different form.\u00a0\u00a0"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.star1045.com.au\/home\/whoops-weve-been-saying-ikea-wrong-this-whole-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.star1045.com.au\/"},{"@type":"ListItem","position":2,"name":"Whoops, We\u2019ve Been Saying \u2018IKEA\u2019 Wrong This Whole Time"}]},{"@type":"WebSite","@id":"https:\/\/cms.star1045.com.au\/#website","url":"https:\/\/cms.star1045.com.au\/","name":"Star 104.5","description":"Central Coast","alternateName":"Star FM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.star1045.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.star1045.com.au\/#\/schema\/person\/6a5adc5c77f0323219f7987427851ae9","name":"Bek Lougher","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.star1045.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70928880573b6e0a9410b291ea1e84c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70928880573b6e0a9410b291ea1e84c7?s=96&d=mm&r=g","caption":"Bek Lougher"},"url":"https:\/\/cms.star1045.com.au\/author\/rlougher\/"}]}},"featured_image_src":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1-600x400.jpeg","featured_image_src_square":"https:\/\/cms.star1045.com.au\/wp-content\/uploads\/2021\/10\/ikea_sign_getty_bloomberg_contributor-768x512-1-600x512.jpeg","author_info":{"display_name":"Bek Lougher","author_link":"https:\/\/cms.star1045.com.au\/author\/rlougher\/"},"_links":{"self":[{"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/posts\/32352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/comments?post=32352"}],"version-history":[{"count":0,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/posts\/32352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/media\/32353"}],"wp:attachment":[{"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/media?parent=32352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/categories?post=32352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/tags?post=32352"},{"taxonomy":"geo_market","embeddable":true,"href":"https:\/\/cms.star1045.com.au\/wp-json\/wp\/v2\/geo_market?post=32352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}